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29 Jun

Adams Musical Instruments wins the prestigious Dutch King William 1 Award 2010

Adams Musical Instruments wins the prestigious Dutch King William 1 Award 2010

The Hague, June 25th 2010

The most important Dutch business Award  was received by Adams president Frans Swinkels at the hands of the Dutch Crown Prince Willem-Alexander and was awarded with a big standing ovation of the attendees in the Royal Theatre in The Hague on June 25th, 2010.

Adams Musical Instruments, the winner in the category ‘Small Business:’ was praised for its unique way of working. A completely in-house research, development and production of musical instruments in very close cooperation with top musicians all over the world. The company exports 98% of their production from their 40.000 square meter factory in The Netherlands. 

The exclusive celebration was presented by the Dutch TV celebrity Ivo Niehe. Among the more than 300 attendees were many dignitaries: Mr. Wellink (CEO of the Dutch Bank), the Dutch Minister of Economic Affairs, commissioners of the Queen, and several mayors. Also the top of the Dutch business scene was well represented including many former winners.

The King William I Award is presented every two years to two top companies (one with more than 250 employees, the other with less than 250 employees) by the King William I Foundation, with the active support of the Ministry of Economic Affairs. The foundation wishes to inspire creative and innovative entrepreneurship and to promote the positive development of the Dutch economy. The award helps to highlight the great importance of a sound business climate on the prosperity of the Netherlands.

Watch the Ceremony presentations: